When distributors quote the AI back to you
Duraking turned AI answers into a distribution channel — buyers now arrive already knowing the brand by name.
AI visibility 11 →
79 / 100
4× inbound from AI answers
Placeholder case study — replace the copy, metrics, and media with verified details before launch.
Duraking had loyal distributors but almost no presence in the answers their buyers were starting from. New customers were discovering competitors through AI long before Duraking had a chance.
The challenge
Strong word-of-mouth wasn’t translating online. The brand’s authority lived in conversations the models couldn’t see, and its catalog data was scattered and inconsistent.
What we did
- Mapped the highest-intent buyer questions and the gaps in Duraking’s coverage.
- Standardized product data and specifications into clean, citable structured content.
- Built comparison and use-case pages the models could quote with confidence.
The results
Visibility climbed from 11/100 to 79/100, and inbound that originated from AI answers grew 4×. Distributors began forwarding AI recommendations that named Duraking directly.