Finally in the shortlist when shoppers ask
Maxima earned a place in the AI shortlist for its category, turning generative search into a steady source of demand.
AI visibility 14 →
81 / 100
+248% AI-sourced sessions
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In a crowded consumer category, Maxima was a known name on shelves but a missing one in AI answers. Shoppers increasingly asked assistants for recommendations, and Maxima wasn’t in the set being suggested.
The challenge
Brand recognition didn’t carry over to generative search. The models had no clear, structured signal that placed Maxima among the credible options.
What we did
- Built category and comparison content around real buyer intent.
- Published consistent, structured product data the models could trust.
- Reinforced authority through accurate mentions across cited sources.
The results
Visibility improved from 14/100 to 81/100, and sessions sourced from AI answers grew 248% as Maxima entered the shortlist for its core category.